ORIGIN / 0101 / 061997
The envelope arrives
A DVD rental service removes the late fee and begins testing a more patient relationship with the viewer.
Read this chapterCOMPANY FILE / Company Story / Screen Culture
Netflix
The schedule dissolves into choice.
See how Netflix moved entertainment from a return envelope to a global, data-informed studio that releases stories on a viewer’s own time.
Enter the timeline01 The company in motion
Netflix turns a product into a point of view.
See how Netflix moved entertainment from a return envelope to a global, data-informed studio that releases stories on a viewer’s own time.
STARTED1997
CHAPTERS06
ARCHIVE MODELIVE
02 The history
Moments that changed the scale.
Move through the decisions, objects and systems that gave Netflix its distinctive rhythm.
ORIGIN / 0101 / 0603 Keep moving